Animated graphics and videos entail aspects of design and technique in conveying messages and narratives in motion. As with any kind of design, creating these animated pieces can be very useful, but comprehensive and accurate motion graphics design involves specific focuses and knowledge. Here are the top mistakes that designers make in motion graphics and some useful advice on what not to do.
1. Overloading with Effects
One bad practice that the majority of the people making motion graphics, and video editing is that they use too many effects in their projects. This is a tempting option as it seems like using all the tools is the best way to work but in actuality, it will cause clutter and confusion. When one applies too many effects in the slides, s/he can distort the message that s/he is passing across, making it difficult for the audience to follow along.
How to Avoid:
- Avoid using too many elements and components, rely on simplicity instead. Effects should be used only when necessary for the overall message.
- Remember that the language should be clear and the message as straightforward as possible. Make sure each effect is functional and adds to the interpretation of the audience.
2. Ignoring Basic Design Principles
Like other graphical interfaces, good motion graphics and video editing possess some design principles such as balance, contrast, and alignment. The end product may not be effective in its communication.
How to Avoid:
- Bring some of the basics of design into your motion graphics and video projects, including the use of balance and alignment.
- Keep contrasting as a tool at maximum to emphasize the major points and to ensure that the information is hierarchically organized.
3. Poor Timing and Pacing
Another thing that applies to both motion graphics and video editing is timing and pacing. It is in this case that viewers may miss some significant aspects if the elements involved are too fast. Of course, they cannot act too slowly or there may be a lack of interest in the topic or focus area.
How to Avoid:
- Plan animations carefully. To do this, it is recommended to make storyboards or animatics to clarify the time before completing animations.
- Assess your projects before to different groups to see their reactions and make changes to timing or not.
4. Inconsistent Style
A lack of a consistent style can also distort the professional appearance of motion graphic and video editing projects. Whenever you put together several styles or colors that do not follow a certain pattern, the viewer will be left more confused by the mess and the overall aesthetic will be less powerful.
How to Avoid:
- Formulate a specific style that you should follow in your projects. This should involve the aspects of color, font, and other design features that are used in the overall layout of the various pages.
- On the matter of style, it is important to remain constant with the style used in motion graphics and video editing to increase professionalism.
What to Remember?
Designing great motion graphics and video editing projects demands innovation, skill, and capacity to execute the idea perfectly. The probability of making silly mistakes like overloading with effects, not following basic principles of design, poor timing, and pacing, inconsistent style, no attention to audio, making things complicated, no narrative, and not listening to feedback can be eliminated to make the visuals more polished. Minimalism is your friend when giving your message across in an appealing manner and showcasing your strength in creating motion graphics and video.
